Jaadu Boutique

Jaadu Magazine

Jaadu Magazine features stories about our makers and collaborators in India. Histories exploring the traditional crafts and techniques that are used in many of our designs. Travel journals with advice from Janine as well as news and updates of our current seasons & collections.

Travelogue

Travelogue collects our favourite travel stories, from Janine's experiences in India whilst travelling for inspiration and sourcing materials for our designs, to traditional events and travel ideas. 

The Makers

The Makers is an in depth exploration of the people and inspirations behind Jaadu; the hand block printers, the dyers, the embroiderers and the traditional techniques and crafts they use and keep alive. 

Chronicles of Craft

Chronicles of Craft is a section dedicated to our seasonal collections and the independent designers we have chosen to stock, celebrating their individual style. Updates and news on our current seasons.