Jaadu Boutique

Maku at Jaadu

Founded in 2011 by Santanu Das and Chirag Gandhi, Maku has at its heart values of sustainability and the revival of traditional weaving techniques. These values, paired with the elegant, timeless beauty of the designs, mean that Maku sits perfectly within the Jaadu concept of stylish clothes for modern, thinking women.

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After studying at the National Institute of Design, Santanu Das moved to New York where he worked for Lori Weitzner Design Inc. a studio making high end, luxurious wall coverings in silk jacquards. Das grew dissatisfied with expensive machine-made drapes and the patterns of consumption he witnessed, he began to look towards the traditional crafts of India to create a new, more considered range of textiles for wall coverings. When he subsequently moved back to India, Das continued his journey with traditional fabrics, this time in the world of fashion.

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Maku designs are made from traditional hand-woven jamdani and Tangail fabrics - inlay brocade on fine cotton muslin, each of which is specific to the region in which it was produced, from the texture to the motif. When Maku began the revival of Tangail weaving around seven years ago, they worked with just five families in West Bengal who still practised the art. Today the label works with around 100 weavers and Das considers them Maku’s greatest strength.

The use of traditional dyeing is also central to Maku’s elegant designs and the commitment to a limited palette of indigo and white encourages a strong focus on the delicate fabrics and an appreciation of the variations and individualities created by indigo dyeing. The restrained colour palette also serves to limit choice for the customer as Das believes that being flooded with an excess of choice is making us increasingly intolerant to our surroundings.

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Das’ vision for Maku is to connect globally with people who share their ethos, making Maku garments available around the world. Das sees Maku not as fashion, or art, but as a lifestyle and a move towards sustainability and tolerance…as hope, in fact, - a chance to become more sensitive to our environment and the long-term health of our planet.

Written by Alice Black

 

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